In the US, the majority of our fresh water is consumed for irrigation while 40% of our fresh produce is lost to spoilage before it can be used. This means that we are literally "throwing away" a portion of our available freshwater supply, not to mention the added negative environmental consequences of pesticide usage associated with growing the huge fraction of produce that ultimately ends up in landfills.
Our innovative technologies protect crops and help to significantly reduce spoilage, which in turn reduces water use, lowers energy costs, and helps preserve natural ecosystems.
Using agricultural byproducts–parts of the plant that are normally discarded–Apeel creates products that fortify the surfaces of fresh fruits and vegetables,
forming an ultra-thin barrier that camouflages crops and shields produce from both biotic and abiotic stressors.